Branding

It’s more than just a logo.

A Brand is a system of elements, uniformly applied to anything and everything. In order to be effective it must be reproduced consistently in both digital and print, regardless of placement or size. You need a complete system of variations and elements along with a Brand Standards Guide to reinforce and protect your valuable business image.

Download a sample Brand Standards Guide

Portfolio

AirVM

2008–2017

AirVM started out as a cloud hosting company, and evolved into a software company with one of the world’s leading cloud management platforms. For almost a decade I served as the Director of Design in charge of Branding, Design, Marketing, and UX/UI.

Uniregistry

2012–2014

Founded by one of the world’s richest domain professionals, Frank Schilling envisioned Uniregistry as a global powerhouse for the next 50 years, bringing domain names to billions of new users. I worked for almost a year to create the brand, marketing materials, and even the domain management platform.

City Grow

2018

A new venture for the legal cannabis space, City Grow aims to bring personal cultivation to the masses starting in Q4 2018. The brand reflects the approachable, consumer-friendly ideals of being helpful and supportive while remaining playful.

Bull Cabinets

2010–2011

Bull Cabinets fabricated custom, high-end metal cabinets meant for the garages of the rich and famous. My goal was to illustrate the strength and power being put into the product because of its high-quality materials and sleek design. I also purposely designed the logo so it could be laser cut right into the doors.

Defence Intelligence

2011-2014

An internet security company that focused on the dark arts of DNS monitoring and filtering. I wanted to create a logo that reflected the ‘impossible to understand’ aspects, so I made an impossible shape that surrounded a white box to represent the ‘white hat’ ideals of the founders.