Detective Comics Comics’ New Logo

It has always bothered me that “DC Comics”…since the “C” stands for “Comics”. Their swoosh-tastic re-design in 2005 was kind of a sore point for designers everywhere, as it took a well-known logo and gave it a cliché style. Today they “unleashed” a new logo that gets rid of the stars that have been part of the logo since the 70′s.

I think the concept is sort of a “folded page” in the 3D style that’s been popular for a couple years now. It’s actually more of what I’d call a “playful mark” – it takes on various colour/design combinations that mimic their comic characters. It can be either a Green Lantern-ized version, or an Iron Man-ized, and I can’t tell which one is the Batman one.

The way they use the C as a counter-space to put images is really nice. The “D page” opens up to reveal a “C window” through which you can view awesomeness. It’s nice.

While the logo itself is kind of bland, this is the first attempt DC has made to create a logo that actually “felt” like a comic book. Using colour to convey individual characters is a really nice touch, and I kind of want to see a whole book of just the characterized logo.