Crush Improv
The client requested that their new website have some kind of ‘fun’ aspect in order to reflect what the troupe was all about. After browsing some websites with the client, we found a site that had its news/blog content on the main page in various sized boxes, which could freely move around, re-arranging themselves if you re-sized the browsers. It had a playfulness that we thought was perfect for the new website. We also worked to update their look and make some small changes to push the brand forward. Standardizing typefaces and colours adds a lot of subtle professionalism.
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