Defence Intelligence

This is one of those rare opportunities when a client –for whatever reason – needs every visual element redone completely from scratch. Upon studying their existing branding materials, it was decided to re-brand the company in an entirely new direction from the top down. The objective was to create a brand that was unique, non-institutional with some element of mystery or whimsy. The resulting logo is based on the “penrose square”, a shape that is impossible to fully render in three dimensions. Using shading the symbol draws the eye toward the centre, symbolizing the data that the company is responsible for analyzing and filtering.

After the new brand was created, it was rolled out across all print and web materials. This included:

• Business Cards
• Letterhead
• Envelopes
• Brochures
• Reports
• Website (Coming soon to www.defintel.com)