Wrong Way to Hope
Complete brand system to promote the documentary film ‘Wrong Way to Hope’—about a group of young adult Cancer survivors kayaking down a remote river canyon in Oregon.
Visit the website: www.wrongwaytohope.com
Initially the site was just going to be a simple placeholder for the trailer and contact information. However as they started to promote the film’s completion things snowballed, and before they knew it they were planning a coast to coast tour to screen the film in hospitals, Cancer clinics and theatres. We decided a new site would be needed to be an information hub for the film and the tour.
The design of the site came mostly from the design of the DVD art and the promotional poster for the film’s Calgary premiere last Fall. Built on WordPress, the trailer is still front and centre, but we have added a blog, an events calendar as well as sections for Media and promotions. Social media is critical to promoting something like this so it was essential to include Facebook and Twitter plugins.